10 Questions to Ask Your Chatbot Developer to Ensure Lead Generation Success

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By Shelly Leroux · Feb 21, 2025

Disclaimer: This article is for informational purposes only and does not constitute professional advice.

10 Questions to Ask Your Chatbot Developer to Ensure Lead Generation Success

So, you're an entrepreneur. You're hustling, you're grinding, you're probably fueled by caffeine and sheer willpower. You know you need leads, but the old methods feel… well, old. Like rotary phone old. Enter the shiny new kid on the block: conversational marketing, powered by chatbots. Think of it as having a tireless, always-on, super-friendly digital receptionist dedicated to capturing leads. Sounds amazing, right? It can be, but only if you do it right. And that starts with asking the right questions.

Before you jump headfirst into the world of chatbot development, you need to arm yourself with knowledge. Don't just assume any developer can build a lead-generating machine for you. You wouldn't hire a plumber to rewire your house, would you? (Okay, maybe you would if you were really desperate, but you get the point.) The same logic applies here. So, grab your metaphorical notepad, and let’s dive into the ten crucial questions you should ask your chatbot developer:

✅ 1. "Have you built lead generation chatbots before, and can you show me examples?" This is your "show me the receipts" moment. Don't be shy. Ask for specific examples of chatbots they've built that have successfully generated leads. Look for quantifiable results. Vague promises are worthless. You want to see data, case studies, anything that proves they know what they're talking about.

✅ 2. "What platforms are you proficient in?" Chatbots can live in various places – Facebook Messenger, your website, even WhatsApp. You need to make sure the developer is fluent in the platform(s) where your target audience hangs out. Don't hire a Facebook Messenger expert if your customers are all on LinkedIn. It’s like trying to order pizza at a sushi restaurant. Awkward.

✅ 3. "How will the chatbot integrate with my existing CRM?" This is crucial. You don't want your leads floating around in the digital ether. They need to seamlessly flow into your Customer Relationship Management (CRM) system. Ask about API integrations and ensure the developer understands how to connect the chatbot to your specific CRM.

✅ 4. "Can the chatbot be personalized and customized?" Generic chatbots are like spam emails – instantly forgettable. Your chatbot needs to reflect your brand's personality and offer a tailored experience. Ask about customization options, including branding, messaging, and the ability to personalize conversations based on user input.

✅ 5. "How will you handle data privacy and security?" This is non-negotiable. You're collecting user data, so you need to ensure it's handled responsibly and securely. Ask about their data privacy policies, security measures, and compliance with relevant regulations (like GDPR). Don't risk a data breach – it's a PR nightmare waiting to happen.

✅ 6. "What's your approach to natural language processing (NLP) and machine learning (ML)?" Okay, some techy jargon here. But it's important. NLP and ML are what make chatbots sound, well, less robotic. Ask about their experience with these technologies and how they'll be used to improve the chatbot's ability to understand and respond to user queries.

✅ 7. "How will you measure the success of the chatbot?" You need to define clear metrics for success. Is it the number of leads generated? The conversion rate? The engagement rate? Discuss these metrics with the developer and ask how they'll track and report on them.

✅ 8. "What's your process for chatbot development and testing?" You want to understand their workflow. How will they design, develop, and test the chatbot? What's their timeline? Ask for a detailed project plan and make sure you're comfortable with their approach.

✅ 9. "What kind of support and maintenance do you offer?" Chatbots aren't a "set it and forget it" kind of thing. They need ongoing maintenance and support. Ask about their support packages, response times, and how they handle bug fixes and updates.

✅ 10. "What's your pricing structure?" The million-dollar question (or hopefully, much less!). Get a clear understanding of their pricing model. Is it a one-time fee? A monthly retainer? Are there any hidden costs? Don't be afraid to negotiate and compare prices from different developers.

Asking these ten questions will empower you to make an informed decision and choose a chatbot developer who can truly help you generate leads and grow your business. Remember, a well-built chatbot is an investment, not an expense. So, do your homework, ask the right questions, and get ready to welcome those new leads with open digital arms.