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8 Disruptive Ideas That Changed Industries Forever (And How You Can Do It Too!)

Feeling stuck in a crowded marketplace? Learn how to harness the power of disruption to find untapped potential in your side hustle and revolutionize your niche!

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By Shelly Leroux · July 19, 2024

8 Disruptive Ideas That Changed Industries Forever

8 Disruptive Ideas That Changed Industries Forever (And How You Can Do It Too!)

Let's face it, the business world can feel a bit like a crowded elevator. It's packed with established brands, and sometimes it's hard to imagine carving out your own space. But here's the secret weapon you might be missing: Disruption.

Disruption isn't about throwing a tantrum in the business world (although, let's be honest, some days that sounds tempting!). It's about identifying a need, a gap in the market, and then offering a fresh solution that shakes things up. Think Netflix leaving Blockbuster in the dust, or Uber turning the taxi industry upside down. Disruptive ideas are the game-changers, the ones that leave everyone saying, "Why didn't I think of that?"

Now, you might be thinking, "Those are billion-dollar companies! How can my little side hustle possibly disrupt anything?" But here's the beauty of disruption – it can happen at any level. Let's take a trip down memory lane and revisit 20 disruptive ideas that transformed industries, then explore how you can harness that same disruptive spirit in your own hustle:

1. The Personal Computer: Remember lugging around those giant mainframe computers? The PC brought computing power to the people, and guess what? You can do the same! Think niche software that solves a specific problem for a small audience, or an online course that breaks down complex topics into bite-sized lessons.

2. The Walkman: Remember schlepping around cassette tapes? The Walkman made music portable, a concept that changed how we consume audio forever. How can you make something portable and accessible in your niche? Think downloadable planners or mini-audio guides for busy professionals.

3. Online Bookstores: Remember the joy (or maybe the frustration) of scouring physical bookstores? Online retailers like Amazon made book buying a breeze. Can you streamline a process in your industry? Offer consultations or services through a user-friendly online platform.

4. Self-Publishing Platforms: Authors used to be beholden to traditional publishing houses. Platforms like Kindle Direct Publishing democratized book publishing. Can you empower others in your field? Develop templates or toolkits that make it easier for people to get started.

5. Ridesharing Apps: Remember flagging down cabs and hoping one would stop? Ridesharing apps like Uber offered a more convenient and often cheaper alternative. Can you offer a more convenient or affordable option in your service area? Think subscription boxes or package deals.

6. Social Media: Remember carefully crafting emails and waiting for replies? Social media platforms like Facebook connected us in real-time. Can you leverage the power of community in your hustle? Build a Facebook group or online forum for your target audience.

7. Online Learning Platforms: Remember expensive college courses or limited access to specialized training? Platforms like Coursera democratized education. Can you share your expertise in an accessible way? Develop online courses or workshops.

8. Crowdfunding Platforms: Remember struggling to secure funding for your ideas? Crowdfunding platforms like Kickstarter allow anyone to raise capital. Can you tap into the power of the crowd? Offer pre-sales or tiered rewards to generate initial interest in your product or service.

These are just a few examples, but the point is clear: disruption is everywhere. Every industry has its inefficiencies, its roadblocks, its areas ripe for a fresh perspective. So, how can you cultivate that disruptive mindset in your own hustle?

  • Identify the Pain Points: Start by looking at the industry you're in (or the one you want to enter) with a critical eye. What are the common frustrations, the things that make people groan?

  • Think Like Your Customers: Put yourself in their shoes. What would make their lives easier, more efficient, or simply more enjoyable?

  • Challenge Assumptions: Don't be afraid to question the status quo. Just because "it's always been done this way" doesn't mean it's the best way.

  • Embrace Experimentation: Don't be afraid to test out your ideas! Start small, gather feedback, and iterate based on what works and what doesn't.

Remember, disruption doesn't require a million-dollar budget or a team of tech wizards. It requires a curious mind, a willingness to challenge the norm, and the drive to make a difference. So, what will YOU disrupt today?

Image of Shelly Leroux, owner of needtobemarketing.com

About the Author: Shelly Leroux (C.M.S.C.) is a marketing strategist with a passion for empowering side hustlers to thrive online. She believes everyone has the potential to turn their passion into a profitable venture.

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