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Lights, Camera, Hustle! 7 Video Marketing Tips to Ignite Your Side Gig
Struggling to stand out online? Learn how to use video marketing to showcase your side hustle, build a community, and turn viewers into raving fans!
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HUSTLER’S HUB: THE BRAND BISTRO "NOTICE ME" NOOK
By Shelly Leroux · May 14th, 2024
Lights, Camera, Hustle! 7 Video Marketing Tips to Ignite Your Side Gig
In today's digital age, attention spans are shorter than a goldfish's memory. So, how do you, the passionate entrepreneur or side hustler, stand out from the online noise and snag your audience's precious seconds? Enter the magic of video marketing.
Think about it. Imagine scrolling through a sea of text-heavy posts, then BAM! A captivating video catches your eye. It could be a baker showcasing their mouthwatering cake decorating skills, a local yoga instructor leading a mini-flow session, or a graphic designer explaining the power of color psychology in branding. That's the magic of video. It grabs attention, ignites emotions, and leaves a lasting impression.
But where do you even begin, especially if you're a one-person show juggling a side hustle with your day job? Fear not, fellow hustlers! Here are 7 video marketing tips to help you shine the spotlight on your amazing work, without breaking the bank or needing a Hollywood-sized crew.
Tip #1:
Know Your Story, Craft Your Narrative
Every successful hustle has a story. Are you a graphic designer who moonlights as a hand-lettering artist, inspired by childhood memories? A dog walker with a passion for canine fitness who wants to keep pups healthy? These are the nuggets that make you unique. Before hitting record, brainstorm your story. What do you want viewers to feel? What problem are you solving? Craft a simple narrative that resonates with your target audience.
Tip #2:
Embrace the Power of "Short and Sweet"
Gone are the days of lengthy explainer videos. Today's viewers crave bite-sized content. Think Instagram Reels, TikTok challenges, or captivating Facebook Stories. Aim for videos between 15 seconds and 2 minutes. This format keeps viewers engaged, allows you to experiment with different styles, and is perfect for busy social media feeds.
Tip #3:
Your Smartphone is Your Studio
Forget fancy equipment! The smartphone in your pocket is a powerful video recording tool. Most phones offer excellent camera quality and built-in editing features. Utilize natural light, find a clean backdrop, and invest in a budget-friendly phone tripod for stability. Remember, good content trumps high-end equipment.
Tip #4:
Let Your Personality Shine Through
People connect with people. Ditch the stiff script and let your personality sparkle! Be comfortable in your own skin, speak enthusiastically about your passion, and don't be afraid to inject some humor. Authenticity is key to building trust and rapport with your audience.
Tip #5:
Captivate with Compelling Visuals
Humans are visual creatures. Break up talking-head shots with captivating visuals. Showcase your work, film yourself creating something, or use royalty-free stock footage to complement your narrative. Even simple text overlays and transitions can add polish to your videos.
Tip #6:
Remember, most viewers will be watching your videos on their phones. Shoot your videos vertically to ensure they display correctly on mobile devices. Utilize relevant hashtags in your captions and explore platform-specific features like Instagram Reels or TikTok challenges to increase your reach.
Tip #7:
Engage, Respond, and Analyze
Video marketing is a two-way street. Respond to comments, answer questions, and encourage discussions. This interaction fosters a community around your brand and provides valuable insights into what resonates with your audience. Most platforms offer analytics tools to track video performance. Use this data to understand what's working and adapt your content strategy accordingly.
Bonus Tip:
Consistency is Key
Building a successful side hustle takes time and dedication. The same applies to video marketing. Don't get discouraged if your first video doesn't go viral. Create a consistent posting schedule, even if it's just once a week. The more you create, the more comfortable you'll become, and the more your audience will grow.
Video marketing is a journey, not a destination. Embrace the process, have fun experimenting, and let your passion shine through the lens. With these tips and a dash of creativity, you'll be well on your way to turning your side hustle into a thriving online business, one captivating video at a time.
About the Author: Shelly Leroux (C.M.S.C.) is a marketing strategist with a passion for empowering side hustlers to thrive online. She believes everyone has the potential to turn their passion into a profitable venture. Need help on your journey? Reach out.
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