SEO Showdown: Why Content Creation Supercharges Your Search Engine Visibility.

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By Shelly Leroux · July 12, 2024

SEO Showdown: Why Content Creation Supercharges Your Search Engine Visibility

Alright, side hustle superstars, let's talk about content. You know, the lifeblood of any online presence, the thing that separates a ghost town website from a bustling marketplace of opportunity. But when it comes to this content game, there are two main plays you can run: creating your own or curating what others have made. So, which one gets you that coveted top spot on the search engine results page (SERP)? Today, we're throwing down in an SEO showdown: Content Creation vs. Content Curation.

Curating Content: The Borrower

Curating content is like being a fantastic party host. You find interesting stuff from around the web, invite it to your corner of the internet, and maybe even add a little garnish of your own commentary. It's a great way to establish yourself as someone in the know, build relationships with other content creators, and get the ball rolling on your site.

Here's the beauty: curation is fast and easy. You don't have to spend hours crafting the perfect blog post or filming a masterpiece video. Just find high-quality content that aligns with your niche, and share it with your audience. Plus, it exposes you to new ideas and keeps your finger on the pulse of your industry.

But curation has its limits. Here's why it might not be the SEO superhero you need:

• Limited Control: You're relying on the SEO strength of someone else's content. If their site isn't ranking well, yours won't get much traction either.

• Duplicate Content: Search engines don't love seeing the same content popping up everywhere. While curation is fine, relying solely on it makes it harder to stand out.

• Borrowed Authority: You're building your audience on the backs of others' work. You want them to come to your site for YOU, not just because you shared someone else's great piece.

Content Creation: The Builder

Content creation is like, well, creating your own mansion on the internet. You get to design the layout, choose the furniture (keywords!), and throw the most epic parties (go viral!). It takes more effort, but the rewards are vast.

Here's how creating your own content supercharges your SEO:

• Keyword Mastery: You get to target specific keywords that your ideal audience is searching for. This increases your chances of showing up at the top of the SERPs.

• Freshness Factor: Search engines love new, informative content. Regularly churning out fresh blog posts, videos, or infographics keeps your site relevant and boosts your ranking.

• Authority Architect: The more valuable content you create, the more you establish yourself as an expert. This builds trust with your audience and makes them more likely to stick around and convert.

But wait! Don't write off curation entirely!

Here's the secret weapon: The Content Creation and Curation Combo

Imagine this: you've written a killer blog post on the five best tools for online side hustlers. But you know there are other fantastic tools out there. Why not curate a list of ten more, with a quick blurb about each one, at the end of your post? This adds value, keeps your audience engaged, and shows you're well-versed in the topic.

The Final Showdown Verdict

Content creation is the undisputed champion when it comes to SEO. It gives you complete control over your content strategy and helps you build a loyal audience. But curation can be a great supporting player, adding variety and building relationships.

So, the winning strategy? Be a content creation champion who throws killer curation after-parties. Now, go forth and conquer those SERPs!

Bonus Tip: Once you've created that amazing content, don't just sit back and admire it. Promote it on social media, engage with comments, and consider guest blogging on other sites in your niche. The more eyes on your content, the better!