What's Your Why? The Secret Weapon for Unstoppable Motivation

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HUSTLER’S HUB: THE INSPIRATION STATION
By Shelly Leroux · Feb 28, 2025

Disclaimer: This article is for informational purposes only and does not constitute professional advice.

What's Your Why?

The Secret Weapon for Unstoppable Motivation

Hey there fellow side hustler,

Alright, let's spill the tea on motivation, shall we? You're a young professional, a college student, juggling classes, internships, maybe even a part-time gig. You're hustling, but sometimes, that hustle feels like you're running on fumes. Ever stare at your to-do list and think, "Why am I even doing this?" Yeah, me too. That's where your "why" swoops in, cape billowing, ready to save the day.

Think of your "why" as your internal GPS. It's not just a destination; it's the fuel that gets you there. You see, "what" you do and "how" you do it are important, but "why" you do it? That's the secret sauce. It's the difference between slogging through a task and attacking it with the enthusiasm of a puppy chasing a squirrel.

Let's get real. You're probably bombarded with advice: "Crush it!" "Hustle harder!" "Rise and grind!" But what if you're grinding for the wrong reasons? What if you're hustling towards a goal that doesn't actually resonate with your soul? That's a recipe for burnout, my friend.

So, how do you find this elusive "why"? It's not like finding a lost sock; it's more like digging for treasure. Grab a notebook, a cup of something caffeinated (or decaf, no judgment), and let's get introspective.

First, ask yourself, "What lights me up?" Not just, "What pays the bills?" but, "What makes me lose track of time?" Is it coding until 3 a.m.? Designing that perfect Instagram post? Helping your friends navigate their career paths? Whatever it is, that's a clue.

Next, dig deeper. "Why does that light me up?" Is it the challenge? The creativity? The feeling of making a difference? Keep asking "why" until you hit bedrock. You might be surprised at what you find.

Let me give you an example. Maybe you're starting a side hustle as a freelance social media manager. Your "what" is managing accounts. Your "how" is using your killer design skills and social media savvy. But your "why" could be something like: "I want to empower small businesses to reach their full potential and connect with their communities." See the difference? That's not just a job; that's a mission.

And here's the kicker: Your "why" can evolve. It's not set in stone. As you grow and change, so will your motivations. That's perfectly okay! The important thing is to stay connected to it, to revisit it regularly, and to make sure it's still guiding you in the right direction.

Now, let's talk about the practical side. Once you've discovered your "why," write it down. Put it somewhere you'll see it every day. Make it your screensaver, write it on a sticky note, tattoo it on your forehead (okay, maybe not that last one). When you're feeling unmotivated, remind yourself of your "why." It's your anchor, your compass, your secret weapon.

And remember, your "why" doesn't have to be some grand, world-changing ambition. It can be as simple as, "I want to learn new skills and build a life I love." That's powerful enough.

So, go forth, young professionals and college students! Embrace the power of "why." Find your fuel, ignite your passion, and watch your side hustle dreams take flight. You've got this. And if you ever lose your way, just remember to ask yourself, "Why?" You might just surprise yourself with the answer.