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Why Your Side Hustle Needs a Website (and Social Media Can't Replace It)
Learn why building a website is the key to establishing brand authority, attracting customers, and taking control of your online presence.
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Side Hustle Quest
HUSTLER'S HUB: THE BRAND BISTRO’S "NOTICE ME" NOOK
By Shelly Leroux · April 17, 2024
Learn why building a website is the key to establishing brand authority, attracting customers, and taking control of your online presence.
Imagine this: you've poured your heart and soul into your side hustle. You've perfected your product, honed your craft, and established a loyal following on social media. But are you truly building a business, or just a house of cards on borrowed land?
The truth is, relying solely on social media platforms for your side hustle is like renting an apartment – you have limited control, and the landlord can change the rules (or evict you) at any time. Building your own website, on the other hand, is like owning a home – it's a foundation you control, a space you can personalize, and a digital address that's truly yours.
The Pros and Cons: Owning Your Space vs. Renting on Social Media
Building on Your Own Website (The Homeowner)
Pros:
Complete Control: You decide the design, functionality, and content. No algorithm changes or platform updates can disrupt your business.
Credibility and Authority: A professional website establishes you as a legitimate business, boosting trust and confidence with potential customers.
Marketing Freedom: You can collect email addresses for targeted marketing campaigns (something social media platforms don't readily allow).
SEO Optimization: Improve your search engine ranking, making it easier for potential customers to find you online.
Data Ownership: You control your customer data and analytics, allowing for better marketing strategies.
Cons:
Initial Investment: Setting up a website requires some upfront cost (though there are plenty of affordable options).
Maintenance: Keeping your website updated and secure requires ongoing effort.
Building on a Social Media Platform (The Renter)
Pros:
Free or Low Cost: Setting up a social media profile is typically free or requires minimal investment.
Built-in Audience: Leverage existing social media platforms to reach a potentially large audience.
Cons:
Limited Control: You're subject to the platform's rules, algorithms, and potential changes.
Lack of Branding Control: Limited ability to fully customize the look and feel of your presence.
Difficult to Capture Leads: Social media platforms make it challenging to collect valuable customer data like email addresses.
No SEO Benefits: Social media profiles don't rank well on search engines, hindering organic discovery.
So, does this mean you should abandon social media altogether? Absolutely not! Social media is a fantastic tool for brand awareness, community building, and driving traffic to your website – your central hub.
Think of social media as your vibrant storefront window, enticing customers with eye-catching displays. Your website, however, is the welcoming and informative interior, where customers can learn more about your offerings, explore details, and ultimately, make a purchase (or sign up for your services).
Bonus Tip: Integrate Your Social Media with Your Website using RSS Feeds
Here's a secret weapon for busy side hustlers: leverage the power of RSS feeds. These feeds automatically publish your social media posts on your website, keeping your content fresh with minimal effort. This keeps visitors engaged on your site and encourages exploration beyond your initial social media post.
Building a website for your side hustle is an investment in your future. It grants you control, establishes your brand, and opens doors for growth you simply can't achieve on rented social media space. So, break free from the limitations of borrowed platforms and build a digital home that truly represents your unique hustle.
About the Author: Shelly Leroux (C.M.S.C.) is a marketing strategist with a passion for empowering side hustlers to thrive online. She believes everyone has the potential to turn their passion into a profitable venture
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